Organizational Culture and Systems Graduate Level work A written paper (minimum 1000 words) comparing observed organizational culture in at least four different settings. Locate two start-ups and two “old” organizations in their community, visit both kinds of organizations and get a feel for the differences. Using the different bases of differentiation discussed in Chapter 11, as well as any other course material that is helpful, analyze how the old organizations are differentiated and reflectively analyze about the consequences of that for subgroups and subcultures. I have to submit my paper through Turnitin, and I need a Plagiarism free paper with references. include in text citations for all references please make sure grammar is correct. APA format. https://www.safaribooksonline.com/library/view/organizational-culture-and/9781119212041/c11.xhtml login [email protected]

Organizational Culture and Systems Graduate Level work
A written paper (minimum 1000 words) comparing observed organizational culture in at least four different settings. Locate two start-ups and two “old” organizations in their community, visit both kinds of organizations and get a feel for the differences. Using the different bases of differentiation discussed in Chapter 11, as well as any other course material that is helpful, analyze how the old organizations are differentiated and reflectively analyze about the consequences of that for subgroups and subcultures.
I have to submit my paper through Turnitin, and I need a Plagiarism free paper with references. include in text citations for all references please make sure grammar is correct. APA format.
https://www.safaribooksonline.com/library/view/organizational-culture-and/9781119212041/c11.xhtml
login [email protected]

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1. Two students are discussing how programmable thermostats work. Student A says that a piece of material within the thermostat changes length depending on moisture content of the air and that temperature is related to this change in moisture. Student B says that there’s a material within the thermostat that changes its length based on temperature and that the measured temperature is related to the change in length. Which of the following statements is correct? A. Only Student A is correct.”>A. Only Student A is correct. B. Only Student B is correct.”>B. Only Student B is

1. Two students are discussing how programmable thermostats work. Student A says that a piece of material within the thermostat changes length depending on moisture content of the air and that temperature is related to this change in moisture. Student B says that there’s a material within the thermostat that changes its length based on temperature and that the measured temperature is related to the change in length. Which of the following statements is correct?
A. Only Student A is correct.”>A. Only Student A is correct.
B. Only Student B is correct.”>B. Only Student B is

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In May of the current year, your employer received a PIER report from the CRA that identified Canada Pension Plan (CPP) contribution deficiencies for employees in the organization who: turned 18 during the year turned 70 during the year had chosen to opt out of paying CPP by submitting a completed CPT30 form To avoid a recurrence, the Payroll Manager, Rose Yan, has asked you to prepare a summary of the CPP reporting requirements on T4 information slips. The summary will be used to validate the current payroll setup to ensure that the T4s will be completed properly in future. Provide information on the CPP related boxes that must be completed, including how any amounts are calculated, for employees who: are under 18 for the entire year turn 18 during the year are over 70 for the entire year turn 70 during the year submit a completed CPT30 form during the year, electing to stop contributing to the Canada Pension Plan submit a completed CPT30 form during the year, revoking their previous election to stop contributing to the Canada Pension Plan Prepare your response (250 – 450 words) using your name, correct spelling, grammar and punctuation. You will be penalized if you are excessively over or under the suggested word count. Your response to this question must be stated in your own words and should be based on the course material, your experiences, knowledge gained through the course and at least one external government resource. Any responses taken directly from the external government resource or course material will not be accepted. Information referenced from the government resource(s) and the course material must be cited. For example: if you are referencing the Canada Revenue Agency’s Employers’ Guide – Payroll Deductions and Remittances – T4001, state the URL where the information can be found, http://www.cra-arc.gc.ca/E/pub/tg/t4001/README.html and the page number, if applicable if you are referencing the course material, state the course name, chapter and page number where the information can be found (for example, PF2, 1-1 Please use attachment for reference, This is a Canadian payroll and please refer sources based on Canadian website. Thank you

In May of the current year, your employer received a PIER report from the CRA that identified Canada Pension Plan (CPP) contribution deficiencies for employees in the organization who:

  • turned 18 during the year
  • turned 70 during the year
  • had chosen to opt out of paying CPP by submitting a completed CPT30 form

To avoid a recurrence, the Payroll Manager, Rose Yan, has asked you to prepare a summary of the CPP reporting requirements on T4 information slips. The summary will be used to validate the current payroll setup to ensure that the T4s will be completed properly in future. Provide information on the CPP related boxes that must be completed, including how any amounts are calculated, for employees who:

  • are under 18 for the entire year
  • turn 18 during the year
  • are over 70 for the entire year
  • turn 70 during the year
  • submit a completed CPT30 form during the year, electing to stop contributing to the Canada Pension Plan
  • submit a completed CPT30 form during the year, revoking their previous election to stop contributing to the Canada Pension Plan

Prepare your response (250 – 450 words) using your name, correct spelling, grammar and punctuation. You will be penalized if you are excessively over or under the suggested word count. Your response to this question must be stated in your own words and should be based on the course material, your experiences, knowledge gained through the course and at least one external government resource.

Any responses taken directly from the external government resource or course material will not be accepted. Information referenced from the government resource(s) and the course material must be cited. For example:

  • if you are referencing the Canada Revenue Agency’s Employers’ Guide – Payroll Deductions and Remittances – T4001, state the URL where the information can be found, http://www.cra-arc.gc.ca/E/pub/tg/t4001/README.html and the page number, if applicable

if you are referencing the course material, state the course name, chapter and page number where the information can be found (for example, PF2, 1-1
Please use attachment for reference, This is a Canadian payroll and please refer sources based on Canadian website. Thank you

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1) Pick out two principles of Rawl’s justice as fairness and explain them in your own words. 2) Jonathan Wolff talks about Rawl’s hypothetical contract which involves the original position and the veil of ignorance. Describe these concepts in your own words and how according to Rawl’s this approach would lead to fairer political decisions. 200 words Oct 06 2017 03:23 AM

1) Pick out two principles of Rawl’s justice as fairness and explain them in your own words.
2) Jonathan Wolff talks about Rawl’s hypothetical contract which involves the original position and the veil of ignorance. Describe these concepts in your own words and how according to Rawl’s this approach would lead to fairer political decisions.
200 words

Oct 06 2017 03:23 AM

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Civil versus Criminal Actions Write a 2–3-page paper using APA format addressing the following: Describe the differences between civil and criminal actions. This can also be explained as the distinction between crimes and torts. Specifically, address the goals and objectives of a civil case versus a criminal case, the differences in remedies and outcomes sought, how the commencement of each action differs, and how the players in each system differ. There are four distinct points to be addressed in this part of the paper. Describe a scenario (fact or fiction) in which the same conduct can be prosecuted as a crime and also brought as a civil action. An example here may be the OJ Simpson scenario(DO NOT USE THE OJ SIMPSON CASE). In your description, be sure to research and address the following: Explain the elements of the crime chosen, including the mens rea and actus reus . Be sure to provide a legal definition of the crime based on research. You can use your own state’s criminal definition here or rely on the Model Penal Code. Be sure to provide proper in-text and reference page citation for your authority; Indicate whether this crime is mala in se or mala prohibita and explain why;

Civil versus Criminal Actions

Write a 2–3-page paper using APA format addressing the following:

Describe the differences between civil and criminal actions. This can also be explained as the distinction between crimes and torts. Specifically, address the goals and objectives of a civil case versus a criminal case, the differences in remedies and outcomes sought, how the commencement of each action differs, and how the players in each system differ. There are four distinct points to be addressed in this part of the paper. Describe a scenario (fact or fiction) in which the same conduct can be prosecuted as a crime and also brought as a civil action. An example here may be the OJ Simpson scenario(DO NOT USE THE OJ SIMPSON CASE). In your description, be sure to research and address the following: Explain the elements of the crime chosen, including the mens rea and actus reus . Be sure to provide a legal definition of the crime based on research. You can use your own state’s criminal definition here or rely on the Model Penal Code. Be sure to provide proper in-text and reference page citation for your authority; Indicate whether this crime is mala in se or mala prohibita and explain why;

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Instructions For this assignment, you will put together a presentation. It is suggested that you use Prezi as it is a great way to integrate text, images, and video in a moving, spatially organized format. Go to: https://prezi.com/ and set up a new account (it is totally free). Next, go to this page to view instructions on how to create a Prezi: https://prezi.com/support/ You may also view some example Prezis here: https://prezi.com/explore/staff-picks/ You may also use PowerPoint or use another presentation program. Please attach, embed, or provide a link to your presentation to submit it for grading. Your Presentation must do the following: 1. Select a social problem of your choice. Describe two organizations (feel free to do your own independent research on these organizations) that is seeking to address this social problem. 2. Next, analyze two major ways that each organization is addressing the social problem you have mentioned. For example, are they helping to create homeless shelters, are they helping people receive drug treatment, or are they working with state and local authorities to curb suffering in some area? 3. Define four concepts from our readings/materials that relate to your chosen social problem and analyze how these concepts help us better understand the social problem you are discussing. Concepts include ideas such as stratification, ethnicity, gentrification, sexism, and others as mentioned in our readings and materials. 4. Define one sociological theory from our readings/materials that relates to your chosen social problem and analyze how this theory helps us better understand the social problem you are discussing. Sociological theories include functionalism, conflict theory, feminist theory, symbolic interactionism, and others as mentioned in our readings and materials. Your presentation should utilize sound critical thought and it should include appropriate APA in-text citations and full APA references at the end. The structure of the Presentation must include the following: — TITLE SLIDE/SECTION, — BODY OF PRESENTATION WITH SUBHEADINGS — REFERENCE SLIDE/SECTION.

Instructions

For this assignment, you will put together a presentation. It is suggested that you use Prezi as it is a great way to integrate text, images, and video in a moving, spatially organized format. Go to: https://prezi.com/ and set up a new account (it is totally free).

Next, go to this page to view instructions on how to create a Prezi: https://prezi.com/support/

You may also view some example Prezis here: https://prezi.com/explore/staff-picks/

You may also use PowerPoint or use another presentation program. Please attach, embed, or provide a link to your presentation to submit it for grading.

Your Presentation must do the following:

1. Select a social problem of your choice. Describe two organizations (feel free to do your own independent research on these organizations) that is seeking to address this social problem.

2. Next, analyze two major ways that each organization is addressing the social problem you have mentioned. For example, are they helping to create homeless shelters, are they helping people receive drug treatment, or are they working with state and local authorities to curb suffering in some area?

3. Define four concepts from our readings/materials that relate to your chosen social problem and analyze how these concepts help us better understand the social problem you are discussing. Concepts include ideas such as stratification, ethnicity, gentrification, sexism, and others as mentioned in our readings and materials.

4. Define one sociological theory from our readings/materials that relates to your chosen social problem and analyze how this theory helps us better understand the social problem you are discussing. Sociological theories include functionalism, conflict theory, feminist theory, symbolic interactionism, and others as mentioned in our readings and materials.

Your presentation should utilize sound critical thought and it should include appropriate APA in-text citations and full APA references at the end.

The structure of the Presentation must include the following:

— TITLE SLIDE/SECTION,

— BODY OF PRESENTATION WITH SUBHEADINGS

— REFERENCE SLIDE/SECTION.

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Statistics, Ch. 6 Read Section 6.1 of Introductory Statistics. Consider the following as you read: • What are two characteristics of a continuous probability distribution function? Read Section 6.2 of Introductory Statistics. Consider the following as you read: • How do you convert a normal distribution to a standard normal distribution? Read Section 6.4 of Introductory Statistics. Consider the following as you read: • Practice using the z-table to review areas under the curve. Statistics, Ch. 7 Read Section 7.1 of Introductory Statistics. Consider the following as you read: • Describe a probability distribution. Statistics, Ch. 12 Read Section 12.1 of Introductory Statistics. • Understand to test the null hypothesis. Read Section 12.2 of Introductory Statistics. Consider the following as you read: • How many groups are used for comparisons? • State your alternative hypothesis. Standard Error (for Proportions) • What is the impact of the sample size? • Understand a standard error is a measure of variability. The Central Limit Theorem • What are characteristics of a normal distribution? • Describe are data distributed in large and small samples. Confidence Interval • What Is a Confidence Interval? Group Discussion: Descriptive Statistics • Discuss: Descriptive Statistics, the Null, Alpha, Goodness-of Fit (GOF) test and p-values.

Statistics, Ch. 6

Read Section 6.1 of Introductory Statistics.

Consider the following as you read:

  • What are two characteristics of a continuous probability distribution function?

Read Section 6.2 of Introductory Statistics. 

Consider the following as you read:

  • How do you convert a normal distribution to a standard normal distribution?

Read Section 6.4 of Introductory Statistics. 

Consider the following as you read:

  • Practice using the z-table to review areas under the curve.

Statistics, Ch. 7

Read Section 7.1 of Introductory Statistics.

Consider the following as you read:

  • Describe a probability distribution.

Statistics, Ch. 12

Read Section 12.1 of Introductory Statistics.

  • Understand to test the null hypothesis.

Read Section 12.2 of Introductory Statistics.

Consider the following as you read:

  • How many groups are used for comparisons?
  • State your alternative hypothesis.

 

Standard Error (for Proportions)

  • What is the impact of the sample size?
  • Understand a standard error is a measure of variability.

The Central Limit Theorem

  • What are characteristics of a normal distribution?
  • Describe are data distributed in large and small samples.

Confidence Interval

  • What Is a Confidence Interval?

Group Discussion: Descriptive Statistics

  • Discuss: Descriptive Statistics, the Null, Alpha, Goodness-of Fit (GOF) test and p-values.

 

 

 

 

 

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CLASS: LEAD3133 – Organizational Ethics DUE: 10-9-2017 @ 5pm CDT (United States) Read the following article that is attached in PDF form and submit responses. Must be answered in approximately 350-400 words total. No references required. No MLA or other formatting required. American (westernized) style English required for paper. “Transformational Leadership and Performance Across Criteria and Levels: A Meta-Analytic Review of 25 Years of Research” What are the main points of the article? Why is this article powerful? What is the relationship between transformational leadership and followership? What are the implications for the managers in this article? How can you use this information become a better leader?

CLASS: LEAD3133 – Organizational Ethics DUE: 10-9-2017 @ 5pm CDT (United States)

Read the following article that is attached in PDF form and submit responses. Must be answered in approximately 350-400 words total. No references required. No MLA or other formatting required. American (westernized) style English required for paper.

“Transformational Leadership and Performance Across Criteria and Levels: A Meta-Analytic Review of 25 Years of Research”

What are the main points of the article? Why is this article powerful? What is the relationship between transformational leadership and followership? What are the implications for the managers in this article? How can you use this information become a better leader?

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1. Unit 9 dealt with Leadership and described many theories in that field. Reflect on your own experience and describe two leaders you encountered, one you admired and found easy to follow, and the other one who you found ineffective. Describe the behaviors of each that underlie your opinion of them. What lessons did you learn from them you could apply to your own managerial style? 2. Please describe two situations; the first, a situation where you believe a very directive style would be appropriate and the second, one where you think a very collaborative style would better serve the situation. In both instances, describe the situation and your reasoning. 3. Would you prefer managing in a huge enterprise or a small one? What factors entered into your decision? 4. Do you think the “$2,000.00 to quit” offer is a sound business practice? Why or why not? 5. By this point, you hopefully have a fairly full understanding of what a manager does. If you were offered a managerial position (or if you currently hold one), what aspect of being a manager is a natural fit with your skills and personality? Conversely, which aspect do you feel would require more conscious effort on your part? Management is definitely NOT for everyone… do you think it is a career path you would enjoy?

1. Unit 9 dealt with Leadership and described many theories in that field. Reflect on your own experience and describe two leaders you encountered, one you admired and found easy to follow, and the other one who you found ineffective. Describe the behaviors of each that underlie your opinion of them. What lessons did you learn from them you could apply to your own managerial style?

2. Please describe two situations; the first, a situation where you believe a very directive style would be appropriate and the second, one where you think a very collaborative style would better serve the situation. In both instances, describe the situation and your reasoning.

3. Would you prefer managing in a huge enterprise or a small one? What factors entered into your decision?

4. Do you think the “$2,000.00 to quit” offer is a sound business practice? Why or why not?

5. By this point, you hopefully have a fairly full understanding of what a manager does. If you were offered a managerial position (or if you currently hold one), what aspect of being a manager is a natural fit with your skills and personality? Conversely, which aspect do you feel would require more conscious effort on your part? Management is definitely NOT for everyone… do you think it is a career path you would enjoy?

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AGGRAVATION LEADS TO INSPIRATION FOR SARAH CALHOUN OF RED ANTS PANTS Like many other entrepreneurs, frustration was the source of inspiration for Sarah Calhoun. When she couldn’t find rugged work pants designed for women, she decided to meet this unmet market need herself. A chance encounter in a coffee shop with an experienced apparel industry insider (who noticed she was reading Starting a Business for Dummies) convinced her that a real opportunity was there and waiting for someone to pursue it. Calhoun based all three key elements of her marketing strategy—segmentation, target markets, and positioning—on her mission of pursuing this opportunity. She founded Red Ants Pants with the singular focus on providing hardwearing pants for hardworking women, meeting the needs of customers whose work makes clothing a matter of practical utility and even on-the-job safety. Red Ants Pants are made from tough, heavy cloth and in both “straight” and “curvy” styles to provide a better fit for more women. In addition, they come in two or three times as many waist/inseam combinations as typical pants, greatly increasing the chance that every woman will find exactly the size she needs. In keeping with the capacity of a small business and the nature of her product offerings, simplicity is the key word in the product mix. Pants are available in exactly one color: chocolate brown. (It was only after buying $45,000 worth of the practical fabric that Calhoun learned “chocolate brown is the new black” in the fashion world.) A few years after introducing the pants, she expanded the product portfolio with a handful of complementary products, including shirts, hats, and belts. Calhoun is adamant about keeping production in the United States, too, a rarity in the clothing business, which outsources most of its production to low-cost labor centers in other countries. Instead, she chose a mother/daughter-owned factory two states over, in Seattle, and she views supporting quality jobs in this country as “part of my responsibility as a business owner.” Referring to her production partners, she says, “They have 23 employees who are treated well, paid well and enjoy good working conditions.” At $129 a pair, the pants are not bargain-bin items, to be sure. However, like many purveyors of high-quality products, Calhoun emphasizes value, noting that customers would wear out several pairs of cheaper pants in the time they might wear out a single pair of Red Ants. Plus, the price reflects the structure she has chosen for her business: not offshoring in pursuit of the lowest possible production costs. At the rate her sales are growing, customers apparently agree that it’s a fair price to pay for pants that keep them safe and comfortable on the job. Distribution strategy was one of Calhoun’s most important marketing and business decisions. Clothes in general and pants in particular are products for which individual fit and function can’t be absolutely confirmed until the customer tries them on. Having her products available in hundreds of retail outlets would let more customers try them on—and give her tremendous visibility in the market. However, it would also put her at the mercy of retailers’ demands regarding price and inventory. She opted to function as her own distribution channel, selling from her website, over the phone, and from her storefront operation in White Sulphur Springs, Montana. Having so many sizing options helps ensure that pants fit when customers receive them, but as with most online clothing retailers, she invites customers to exchange pants that don’t fit. Like millions of other small companies in recent years, Red Ants Pants has taken advantage of technology to overcome distribution hurdles. Calhoun explains, “The old quote of retail being location, location, location doesn’t hold up as much. I have Internet and I have UPS and mail service, and that’s all I need.” Customer communication is another aspect of the marketing mix in which Calhoun demonstrates both the greater flexibility that small companies often have compared to their larger, “more corporate” competitors—and the need to exercise creative brain power over brute-force budget power. Her communication style is more fun and more daring that the typical corporation would attempt, for example, and it seems to resonate with buyers. How many clothing companies would use photographs (discreetly staged, to be sure) to suggest that hardworking women would rather wear no pants than wear pants that don’t fit? Without a significant marketing budget, Calhoun looks for low-cost, high-visibility ways to reach customers. Her most unusual has been the Anthill, an ant-decorated Airstream travel trailer that she and her sales manager take on the road on trips they call the “Tour de Pants.” They invite women to stage in-home gatherings, much like old-school Tupperware parties. Visiting customers in their homes and hearing stories about women working in what are often male-dominated professions, Calhoun also gets invaluable marketing research insights. And the Anthill is rolling advertising at its best. Some people even follow her down the highway to learn more about the company and its wares. Calhoun’s most ambitious communication effort so far has been sponsoring the Red Ants Pants Music Festival in 2011, which attracted such major Americana artists as Lyle Lovett and Guy Clark. All profits went to the Red Ants Pants Foundation, which she started to “support family farms and ranches, women in business, and rural initiatives.” The combination of meeting customer needs with quality products and a creative marketing effort is paying off. Red Ants Pants now has customers all across the country and around the world, from Europe to Australia, and even women working the research stations in Antarctica. Are customers satisfied with the product? “Putting on these pants was a religious experience,” is how one phrased it.35 Question 1. How might Calhoun’s decision to keep production in the United States help solidify her market position in the minds of her target customers? 2. If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continuing functioning as her own retail channel, rather than going through established retailers? 3. How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy?

AGGRAVATION LEADS TO INSPIRATION FOR SARAH CALHOUN OF RED ANTS PANTS

Like many other entrepreneurs, frustration was the source of inspiration for Sarah Calhoun. When she couldn’t find rugged work pants designed for women, she decided to meet this unmet market need herself. A chance encounter in a coffee shop with an experienced apparel industry insider (who noticed she was reading Starting a Business for Dummies) convinced her that a real opportunity was there and waiting for someone to pursue it. Calhoun based all three key elements of her marketing strategy—segmentation, target markets, and positioning—on her mission of pursuing this opportunity. She founded Red Ants Pants with the singular focus on providing hardwearing pants for hardworking women, meeting the needs of customers whose work makes clothing a matter of practical utility and even on-the-job safety. Red Ants Pants are made from tough, heavy cloth and in both “straight” and “curvy” styles to provide a better fit for more women. In addition, they come in two or three times as many waist/inseam combinations as typical pants, greatly increasing the chance that every woman will find exactly the size she needs. In keeping with the capacity of a small business and the nature of her product offerings, simplicity is the key word in the product mix. Pants are available in exactly one color: chocolate brown. (It was only after buying $45,000 worth of the practical fabric that Calhoun learned “chocolate brown is the new black” in the fashion world.) A few years after introducing the pants, she expanded the product portfolio with a handful of complementary products, including shirts, hats, and belts. Calhoun is adamant about keeping production in the United States, too, a rarity in the clothing business, which outsources most of its production to low-cost labor centers in other countries. Instead, she chose a mother/daughter-owned factory two states over, in Seattle, and she views supporting quality jobs in this country as “part of my responsibility as a business owner.” Referring to her production partners, she says, “They have 23 employees who are treated well, paid well and enjoy good working conditions.” At $129 a pair, the pants are not bargain-bin items, to be sure. However, like many purveyors of high-quality products, Calhoun emphasizes value, noting that customers would wear out several pairs of cheaper pants in the time they might wear out a single pair of Red Ants. Plus, the price reflects the structure she has chosen for her business: not offshoring in pursuit of the lowest possible production costs. At the rate her sales are growing, customers apparently agree that it’s a fair price to pay for pants that keep them safe and comfortable on the job. Distribution strategy was one of Calhoun’s most important marketing and business decisions. Clothes in general and pants in particular are products for which individual fit and function can’t be absolutely confirmed until the customer tries them on. Having her products available in hundreds of retail outlets would let more customers try them on—and give her tremendous visibility in the market. However, it would also put her at the mercy of retailers’ demands regarding price and inventory. She opted to function as her own distribution channel, selling from her website, over the phone, and from her storefront operation in White Sulphur Springs, Montana. Having so many sizing options helps ensure that pants fit when customers receive them, but as with most online clothing retailers, she invites customers to exchange pants that don’t fit. Like millions of other small companies in recent years, Red Ants Pants has taken advantage of technology to overcome distribution hurdles. Calhoun explains, “The old quote of retail being location, location, location doesn’t hold up as much. I have Internet and I have UPS and mail service, and that’s all I need.” Customer communication is another aspect of the marketing mix in which Calhoun demonstrates both the greater flexibility that small companies often have compared to their larger, “more corporate” competitors—and the need to exercise creative brain power over brute-force budget power. Her communication style is more fun and more daring that the typical corporation would attempt, for example, and it seems to resonate with buyers. How many clothing companies would use photographs (discreetly staged, to be sure) to suggest that hardworking women would rather wear no pants than wear pants that don’t fit? Without a significant marketing budget, Calhoun looks for low-cost, high-visibility ways to reach customers. Her most unusual has been the Anthill, an ant-decorated Airstream travel trailer that she and her sales manager take on the road on trips they call the “Tour de Pants.” They invite women to stage in-home gatherings, much like old-school Tupperware parties. Visiting customers in their homes and hearing stories about women working in what are often male-dominated professions, Calhoun also gets invaluable marketing research insights. And the Anthill is rolling advertising at its best. Some people even follow her down the highway to learn more about the company and its wares. Calhoun’s most ambitious communication effort so far has been sponsoring the Red Ants Pants Music Festival in 2011, which attracted such major Americana artists as Lyle Lovett and Guy Clark. All profits went to the Red Ants Pants Foundation, which she started to “support family farms and ranches, women in business, and rural initiatives.” The combination of meeting customer needs with quality products and a creative marketing effort is paying off. Red Ants Pants now has customers all across the country and around the world, from Europe to Australia, and even women working the research stations in Antarctica. Are customers satisfied with the product? “Putting on these pants was a religious experience,” is how one phrased it.35

Question

1. How might Calhoun’s decision to keep production in the United States help solidify her market position in the minds of her target customers?

2. If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continuing functioning as her own retail channel, rather than going through established retailers?

3. How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy?

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